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501 Post Uses eQ to Conform And Colour Correct ?Sin City

Robert Rodriguez stays local to deliver comic book noir monster hit (April 08, 2005)

Known for its award winning high-end commercial work and its penchant for staying ahead of industry curves, Austin-based 501 Post provided the complete HD conform and color correction for the nations hottest box office sensation, Sin City.

Texas born, Austin resident, and Sin City filmmaker (writer, producer, director, original music, cinematography), Robert Rodriguez, chose 501 Post partly for its extraordinary talent and just as importantly for its eQ edit suite where his all-HD movie could be conformed and color corrected. It helped that working with 501 Post also afforded his crew the luxury of staying home for much of the films posting.

Rodriguez and his company, Troublemaker Studios, were early adopters of HD filmmaking (Spy Kids 2, the Island of Lost Dreams, Spy Kids 3D, Once Upon A Time in Mexico, Sin City). Last year he updated his studio for working in 4:4:4. At the same time 501 Post upgraded its eQ in anticipation of picking up some work from the successful filmmaker. The break came when Rodriguez turned to 501 Post to cut the Sin City Trailer.

?Based on our performance on the trailer they decided to use us and keep everyone local throughout the major conform and color correct process, said George ODwyer, Executive Producer for 501 Post. ?Robert had options to work with facilities all over the country. I believe we were able to convince him and his post supervisor, Keefe Boerner, to work with us for two reasons. Certainly the eQ itself, its picture quality is immeasurable but just as strong is the incredible talent of our artist, Jim Reed.

501 Post eQ artist Jim Reed, along with assistant Lucas Martell, conformed a total of seven 20 minute reels for the film. Since the majority of the movie was black and white Reed used eQs built-in color correction tools including the systems popular fettle capabilities to handle the color correction portion of the job.

Once Reed and Troublemaker Studios Digital Color Timing Supervisor, Eric Pham, received final approval on the conform, the archives were sent to LA-based Post Logic where late arriving 3D effects shots were dropped into the final cut using the Quantel iQ Digital Intermediate system.

?Robert was pleased with the speed of the eQ and the flexibility it provided for making last minute changes on his film, said Reed. ?I liked the fact that the eQ always offered me several options on how to tackle any challenge that came up along the way.

ODwyer said: ?When Im asked, I describe the eQ this way: It provides us a slew of options to do the impossible!

About Sin City
The film is based on the landmark series of graphic novels created, written, and illustrated by Frank Miller. "Sin City" is infested with criminals, crooked cops and sexy dames, some searching for vengeance, some for redemption and others, both. The film incorporates storylines from three of Miller's graphic novels including 'Sin City,' which launched the long-running, critically acclaimed series, as well as 'That Yellow Bastard' and 'The Big Fat Kill.' The film stars Bruce Willis, Benicio Del Toro, Elijah Wood and Mickey Rourke. Opening weekend saw the film rake in approximately $30 million.

Sin City opened on April 1, 2005.

About 501 Post
501 Post provides award-winning editorial and post-production services for the worlds top agencies and directors. At the end of the day its the work that matters most. Thats why 501 Post relocated some of the countrys top talent to Austin. The facility is home to the most well-equipped edit and finish suites in the business. It features Avid Adrenalin for creative and Quantel HD eQ RGB for final picture conform and color correction. Every thing from the companys collaborative work philosophy to its d├ęcor is designed to make its client feel comfortable and most importantly, creative, during the entire post-production process.

Find out more about 501 Post at

About Quantel
Quantel is dedicated to creating new tools for the new digital age, covering everything from terrestrial and satellite television to broadband internet, DVD and d-cinema. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.

For more information visit


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Related Keywords:501 Post, eQ, Conform, Colour Correct, Sin City, Robert Rodriguez, comic book noir, filmmaker, Troublemaker Studios, George O?Dwyer, Keefe Boerner, Jim Reed, Lucas Martell, color correction, Eric Pham, Color Timing, Post Logic, 3D effects, Quantel, Digital Intermediate, Frank Miller,


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