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5 Alarm Music Helping Buena Vista Home Video

Selects music for hit series "Felicity" DVD releases (August 04, 2004)

Disney's Buena Vista Home Video Division recently hired 5 Alarm Music to select new songs and music for the upcoming DVD release of the highly popular TV series, "Felicity," created by J. J. Abrams and Matt Reeves. Occasionally, DVD releases may require replacement of the original songs with independent artists using the same realistic style and sound. 5 Alarm was able to accommodate Buena Vista's needs for the third and fourth season of "Felicity."

"Music is an important element of today's finely-crafted TV shows," offers Cassie Lord, 5 Alarm Music's general manager, and a 20-year veteran of the production industry. "So when the time comes to replace original music, we can use experience and knowledge of our music libraries, as well as original songs from our companion independent label, Rescue Records. This process requires a wide knowledge of music genres."

5 Alarm Music, now it is second year as the country's premiere source of right-sounding music, offers a unique, Concierge Service to production companies and promo departments. Under the able direction of Cassie Lord, 5 Alarm works closely with Rescue Records, to locate just the right combination of artist and song for this important process.

"Because the budget for the 'Felicity' DVD releases was tight after the show had gone off the air," Cassie continues, "a number of the titles used in the broadcast version were too expensive and/or time consuming to re-license. But Rescue Records and 5 Alarm Music was able to help 'Felicity' retain the feel and style of the original version, at a cost that helped Buena Vista Home Video stay within budget and meet their deadline."

RESCUE RECORDS represents the material of independent bands, artists and singer/songwriters, and coordinates their licensing in film and television. "By controlling both sides of the copyright," Cassie explains, "we simplify the licensing process." Rescue Records represents a wide array of music, ranging from rock, Hip Hop and jazz to alternate, novelty and much more. "Many of the artists on Rescue Records are independent bands and artists who are currently touring on the road, either headlining their own tour, participating in International Pop festivals, or side lining super stars like Fleetwood Mac."

Ultra Service Support - The Music Concierge Concept
Maintaining the spirit of its Music Concierge motto, 5 Alarm recently helped NBC locate music for "American Dreams," creating custom cues in the period and feel of American Bandstand's early days. Since Cassie Lord and her Director of Business Development, Maddie Madsen, collectively have worked in the Industry for over three decades, they brought to the project a broad range of experience. "We know composers, libraries and artists; that knowledge helps producers find their way through all the available musical choices," Cassie concedes.

"The Music Concierge is really where we are coming from. We want to be the problem solver for clients and music supervisors. With all our assets and expertise, on a moment's notice we can cover writing a theme for a local TV station or TV show, to re-recording, replacing and scoring music elements for any type of production.

"If a client wants all-fresh music with plenty of choices they can wrap their arms around to get the job done - and some custom work besides - at a price that is surprisingly affordable, we can be their personal Music Concierge."

5 Alarm is constantly growing, and has just signed an agreement to represent Blazed Out Music. "Blazed Out has the most legitimate urban street styles," Cassie offers, "ranging from the gritty concrete jungle to the poshed-out club scene." With the addition of Blazed Out Music, Cassie Lord and her creative team now offer an arsenal of six libraries: 5 ALARM MUSIC, SOURCE IN SYNC, TONE ROW, CUE SOURCE, BLAZED OUT MUSIC AND 5 ALARM CLASSICAL.

More information from Cassie Lord, 5 Alarm Music; +1/626.304-1698

5 Alarm Music, 35 West Dayon Street, Pasadena, CA 91105, USA |


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Related Keywords:5 Alarm Music, Buena Vista Home Video, Felicity, DVD, Disney, Cassie Lord, Rescue Records, Maddie Madsen, Blazed Out Music,

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