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451 Research Recognizes Apptio as "Bellwether" Company in IT Financial Management Space

New Report Highlights Apptio's Ability to Help Manage the Business of Technology as the CIO Role Grows More Closely Aligned With the CFO (February 06, 2012)

SEATTLE, WA -- (Marketwire) -- 02/06/12 -- Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that it has been recognized by 451 Research, a leading technology-industry analyst and data company, as the 'bellwether' company of the IT financial management industry. The December 2011 report, "2012 Review - Infrastructure and Cloud Enablement," highlights the major areas in enterprise infrastructure and cloud-enablement technologies that 451 Research expects to drive industry innovation in 2012.

"The bellwether company in this space is Apptio," said Dennis Callaghan, senior analyst, enterprise software at 451 Research. "Apptio uses various modeling and analytics tools to help enterprises get a better handle on how much they're spending on IT, and how much they're getting for their buck in terms of return on investment and business performance. That's crucial as the CIO role starts looking more like that of the CFO."

The report outlines how the emergence of cloud computing, combined with continuing macroeconomic challenges, has forced many IT organizations to re-examine their IT budgets and spending. According to 451 Research, many startups have sprung up to help IT organizations with these assessments, and it can be expected that this space will come into its own in 2012. The 451 Research Market Monitor service predicts this space to grow to nearly $200 million in 2012, from $129 million in 2011.

The report continues to describe how Apptio's Technology Business Management solution is particularly useful for planning cloud migrations. "Enterprises can gauge how much it will cost to run an application workload in the public cloud versus on a virtualized server in an internal datacenter versus at a managed hosting company." The report also highlights cloud spend management and IT chargeback as two additional areas to watch in 2012.


"Apptio pioneered the Technology Business Management category and this recognition by a distinguished independent research firm further validates our industry leadership in this fast growth category," said Chris Pick, chief marketing officer at Apptio. "Apptio's TBM solution has enabled CIOs from some of the world's most cutting edge IT shops transform their organization by providing deep visibility into their cost structure and exposing levers to drive better IT decision making."

About Apptio
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, Cisco, Clorox, Coca-Cola, Facebook, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio to manage more than $101billion in annual IT spending. For more information, visit the Apptio website or the Apptio blog.

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Contact:
Lindsey Emert
Barokas PR for Apptio
apptio@barokas.com
206-264-8220


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Related Keywords: Apptio. IT Financial Management, 451 Research, Technology Business Management, ITFM, TBM, Cloud, Sales & Marketing, Business Issues, Cloud Computing, IT Management, Budgets, infrastructure, Public cloud, Management, CTO/CIO, CEO/CFO, Marketwire, , Financial, Business, Other,

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