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38 Greene Composes Original Music for Verizon SpotCasey Chester tracks ‘Can you hear me now?’ (December 01, 2004)
38 Greene Studios (www.38greene.com), a New York City-based recording studio handling Mix to Picture, radio advertising and original music, has composed the music track for a recent Verizon television spot. The ad, which features the Verizon (Can You Hear Me Now) man, is a bit of a departure from previous spots for the cellular giant as the spokesman was shot - and footage cut - to the musical track, not vice versa.
38 Greene’s Casey Chester wrote the piece in a rhythmic fashion using sound effects, musical components and sound design. The spokesman was, then, shot in the country, at a convention center, screaming from a building, even stuck in snow.
“This was a particularly fun project in that the whole thing started with the music,” explains Chester.
Produced by McCann Erickson, the audio was recorded, edited and mixed at 38 Greene Studios. McCann’s Mike Boris was Music Producer, Michelle Fironi produced, Go Robot handled editorial, with editing handled by Adam Liebowitz.
About 38 Greene
Founded in 2002, 38 Greene is a recording and production facility located in New York’s Soho area. 38 Greene has already established itself as one of the country’s most regarded facilities working with virtually every major advertising agency (BBDO, Grey, Saatchi, Kirshenbaum & Bond, Cliff Freeman, Uniworld, McCann Erickson, Merkley) in New York and some of the world’s most prestigious brands. 38 Greene is owned by brothers Dan and Jim Price, founders of Oink Ink Radio.
For more information about 38 Greene, please log on to www.38greene.com.
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