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33Across Continues Expansion -- Appoints CFO and VP of Engineering

Eric Krauss and Shyam Kuttikkad Join Company to Fuel Growth (February 13, 2012)

NEW YORK, NY -- (Marketwire) -- 02/13/12 -- 33Across, operators of the largest social and interest graph in the world, reaching over 1.25 billion users, today announced the addition of two members to its executive team. Eric Krauss has joined as CFO and Shyam Kuttikkad has joined as VP of Engineering. Both will report to Eric Wheeler, CEO of 33Across.

This second major hiring announcement follows the company's recent acquisition of Tynt, a transformational time for 33Across, which has now tripled its staff over the last 12 months to 80 employees worldwide.

"We are rapidly expanding to meet the demands of marketers and publishers. In order to provide brands with actionable, data-driven insights into what is read, purchased, shared, and recommended in real-time, we'll continue to grow at a pace that requires top talent to lead this trajectory," said Eric Wheeler, CEO of 33Across. "Krauss's 20 plus years of financial experience and Shyam's most recent experience working with large amounts of data at Yahoo! will add tremendous velocity and focus to how we continue building the best technology and services for our 375 Fortune 1000 clients and global publishing brands."

P. Eric Krauss is the Chief Financial Officer, bringing over 20 years of financial and operations leadership to 33Across. Most recently, Eric was a contract CFO to several technology companies, including 33Across, where he led the company's efforts to acquire Tynt. Prior to that, Eric served as Chief Financial Officer at Action Sports, an online video company, and Avidyne, an avionics company. He has also held senior positions at a venture capital firm and Continental Cablevision, where he was involved in its acquisition by US West. He currently serves on the boards of directors of MediaNews Group and the New England Aquarium. Krauss graduated from Dartmouth College with a BA in Mathematics and Economics.


Shyam Kuttikkad is Vice President of Engineering at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD. in Electrical Engineering from the University of Maryland.

About 33Across Inc.

Over 500,000 publishers and more than 375 Fortune 1000 marketers use 33Across's Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over 1.25 billion users, 33Across processes billions of anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each day. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston. Learn more at 33across.com.

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