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3 Ring Circus Completes New HDTV Awareness Campaign

20 spots explain advantages of High Definition Television systems. (June 08, 2004)

3 Ring Circus, a leading creative branding firm, has just completed a major in-store HDTV Awareness Campaign for Premier Retail Networks, currently airing in HD at top electronics retail chains across the country. Consisting of over 20 spots, the series uses dynamic graphic environments, HDTV product shots, and NBC talent to explain the basic advantages of High Definition Television systems. Actors such as "Frasier's" Kelsey Grammar take consumers through this new television platform using both entertainment and clear information.

?The challenge from our end was to create an entertaining campaign that informed on a consumer level and clearly demonstrated the advantages of HD, said Tom Sebastian, Senior VP of Programming for PRN. ?3 Ring Circus met these objectives in every way, creating a look that allowed for clear communication of information, while remaining visually dynamic .

?The ability to design and work in HDTV has been an eye opener, said Maziar Majd, Creative Director of 3 Ring Circus. ?Creatively, the challenge was to come up with an environment which could highlight multiple product benefits and allow talent to interact with the HDTV technology. Using the internet as inspiration, we created a kind of hyper information world to meet these challenges.

John Sideropoulos, CEO of 3 Ring Circus, added ?We are excited to have been heavily involved with HD work over the past year. These campaigns have given us a chance to get well educated about HD and to build up our internal capabilities. All of the spots were produced in-house using 3 Ring Circus new HD Suite. ?Having put these HD systems in place, said Sideropoulos, ?weve gotten a jump start on the HD revolution.

Premier Retail Networks:
Senior VP of Programming - Tom Sebastian
Senior Producer - Atalanta Powell
Associate Producer - Leslie Ernst

3 Ring Circus:
Executive Producer - John Sideropoulos
Creative Director - Maziar Majd
Director - Vincent Misiano
Producer - Mark Haffenreffer
Designer/ Animators - Andrew Hoevler, Bruno Bruhwiler, Joel Lava, Adam Swaab, Earl Burnley Jr.
3D Animation - MikeTownshend, Townshend Productions
AfterFX Animators - Markus Kim, Brian Yarnell
Directors of Photography - Baqi Kopelman, Daryl Studebaker

About 3 Ring Circus:
Founded in Los Angeles in l994, 3 Ring Circus is a full-service creative branding firm specializing in the ability to blend many disciplines, including strategy, design, image, promotion and production. Since its inception, the company has designed, created, and produced highly memorable branding campaigns, and powerful and effective brand messages, for many of the worlds leading entertainment and broadcast companies, and corporations.

Domestically, 3 Ring Circus clients have included ABC, FOX, Showtime, Discovery, A&E, Telemundo, Paramount, DirecTV, Dreamworks, Target, Lexus, Reebok. Internationally, the company has provided its creative expertise to companies such as Sony, Universal, MGM, Televisa, Star TV, RTL, and Mega Channel/Greece.

3 Ring Circus creates and produces a wide range of projects that enhance brand value for its clients through entertaining, compelling, and informational content. Helping to set the standard within the entertainment branding industry, 3 Ring Circus compelling use of story-driven live-action content, along with brilliant graphic imagery, has been featured within innumerable broadcast and cable television packages, commercials, feature films, and branded programming, worldwide.

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Related Keywords:3 Ring Circus, Premier Retail Networks, Tom Sebastian, PRN, Maziar Majd, John Sideropoulos,

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