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25% of Android Users Have Opted-In to Mobile Signup Ads via Pontiflex AppLeads

Atonality Mobile (TuneMe) and Best Cool & Fun Games (Ant Smasher and Bunny Shooter) Are Among Leading Android Developers Earning Record Profits With In-App Signup Ads (September 21, 2011)

BROOKLYN, NY -- (Marketwire) -- 09/21/11 -- Pontiflex, Inc., the industry's leading mobile and online signup ad platform today announced that more than 25 percent of all Android users in the United States have opted-in to a mobile signup ad via Pontiflex AppLeads. The milestone is proof of the rapid adoption of signup ads in the mobile advertising marketplace for Android.

Since its launch in 2010, thousands of mobile apps have integrated the Pontiflex AppLeads SDK to provide in-app, relevant advertising to end users. Mobile app developers benefiting from the higher CPMs offered by AppLeads include Atonality Mobile, developer of TuneMe for Android, and Best Cool & Fun Games, developer of Ant Smasher for Android.

Signup ads enable people to opt-in to hear from the brands they like without leaving the app. Because of the respectful user experience more people interact with the ads. By serving signup ads at non-disruptive points in app usage, Android, as well as iPhone and iPad, developers are making CPMs 50 - 100 times the industry average return for mobile advertising. At the same time, they can serve signup ads to build email and social communities of people downloading their apps. Thousands of developers communicate with users who signed up to hear from them with Pontiflex AppLeads to provide feedback for future versions of applications, to hear more about their new apps, and to beta test new features.

"We focused on user experience when building Pontiflex AppLeads," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We are glad we are helping app developers strengthen their brands with good user experiences while increasing their revenue to keep their apps free for millions of users."


Atonality Mobile Increases Revenue 8 Times After Adopting Pontiflex
The TuneMe app developed by Atonality Mobile records your voice and applies an effect to it, so that users sound like they are singing perfectly in tune with a song. By adopting Pontiflex AppLeads, the developer is able to serve relevant advertising while providing a respectful user experience. Additionally, the company was able to build a database of app downloaders to beta test new features.

"The Pontiflex AppLeads technology has helped me serve compelling offers to my users," said Atonality Mobile CEO John Hotovy. "That makes for a meaningful experience and really helps my rating in the Android Market."

Best Cool & Fun Games Increases Revenue with a Better User Experience
Ant Smasher by Best Cool & Fun Games is a free app that has a very simple goal in mind -- smash as many ants as possible and avoid the bees. Ant Smasher is a top 10 Android game that has been downloaded 10 million times. In order to increase revenue, the developer decided to diversify their revenue streams. They were already monetizing their apps using display ads and virtual goods and did not want to displace any existing revenue.

A major benefit of signup ads is that they run alongside existing ad solutions and don't displace current revenue. Working with Pontiflex has made the top-grossing Ant Smasher app more profitable, kept it free for users, and maintained its top ranking in the app store due to the non-disruptive user experience. After seeing the results, Best Cool & Fun Games integrated Pontiflex AppLeads on other apps in its portfolio, including Bunny Shooter.

"The revenue from Pontiflex AppLeads is consistent, and is crucial to running our business," said Guilherme Schvartsman, founder, Best Cool & Fun Games. "We had never tried signup advertising before, and we're very happy with the results from CPL pricing models. This form of mobile advertising generates more revenue than we expected."

About Pontiflex
Pontiflex powers a new kind of digital advertising platform: signup ads.

With signup ads, people can opt-in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

Aaron Wessels
Point-Bl_nk Communications for Pontiflex
Email Contact
415-378-8090


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