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24 Vendors Integrate With Omneon at IBC 2004

New Omneon APIs provide direct interface with automation solutions (September 09, 2004)

Omneon Video Networks today announced that leading broadcast solutions providers have adopted Omneon application programming interfaces (APIs) for automation and other broadcast systems, enabling direct control of all operational aspects of Omneon media servers without the need for any gateways or translators. Integration with Omneon's APIs also enables precise control and management of the media contained within an Omneon Spectrum system. These automation companies will be among the more than 20 hardware and software vendors at IBC2004 in Amsterdam from September 10-14 who are utilizing Omneon Spectrum systems in their booth presentations.

"The adoption of APIs by our partners is a dramatic departure from the protocol-based controls that have traditionally been used to interface with early generation video servers," said Geoff Stedman, vice president of marketing for Omneon. "While the protocols of the past acted as translators so that automation software would speak with server hardware, today's IT-centric workflows demand a more advanced method for controlling the functionality offered by our servers. With Omneon's APIs, the automation system and the server speak the same language, and that means that broadcasters are able to take advantage of the full functionality designed into the server -- something that hasn't been entirely possible before."

Many of the advanced capabilities of Omneon systems are made available to broadcast applications via the Omneon Player Control and Media APIs. These advanced functions enable clip manipulation after ingest, such as adding, replacing, labeling, or routing audio tracks; inserting or replacing closed captioning; edit-in-place functionality that can create new clips from existing essence; and reading or writing metadata used by multiple applications. While still completely compliant with industry standards such as VDCP and BVW, Omneon freely offers its APIs as a mechanism for application partners to provide broadcasters with greater functionality. The open approach to controlling an Omneon system provided to automation partners has enabled innovative development to take place, addressing the complex workflow demands of today's broadcast facilities.

Automation and other applications highlighting Omneon integration include:

* Harris Automation Solutions has augmented traditional serial control interfaces by providing the ability to control devices with a TCP/IP-based network interface that can fully leverage a device's native capabilities, and it will be demonstrated for the first time with the Omneon media server. The Harris-Omneon configuration eliminates the need for gateway PC hardware and provides a robust, integrated broadcast solution. (Stand 8.291)

* OmniBus Systems' interface to the Omneon video server enables its G3 HeadLine Media Editor to use proxy browse media in the creation of EDLs that can be subsequently saved to the Omneon server. The Omneon server automatically conforms the EDLs frame accurately to the broadcast media on the server, which can then be played out under the control of the OmniBus "Qserve" transmission software. (Stand 8.548)

* The Encoda D-Series Version 4 automation solution uses Omneon's Player Control API to manage server content, read and write metadata, and assist with file transfers between servers or to external devices. Encoda has also implemented specialized real-time control capabilities with Omneon for users with sophisticated broadcast requirements. (Stand 8.350)

* Dalet's automation software uses Omneon's open API to maximize the features and bandwidth of the Omneon Spectrum media server. Incoming content can be edited seconds after recording begins. Recently edited sequences can be played to air while still rendering. Dalet's editing software supports Omneon's edit-in-place functionality, eliminating time-consuming file transfers. (Stand 9.321)

* Pharos Communications' automation and media management systems feature network connectivity using the Omneon Player Control and Media Control APIs, taking advantage of the extra functionality. The Pharos Mediator transfer management is being demonstrated at IBC, integrating the Omneon into a rich media file environment for content distribution. (Stand 10.318)

* Pro-Bel is integrating its new Morpheus Automation and Media Management system with Omneon servers via Omneon APIs. The tight integration of Morpheus MediaBall technology with Omneon's flexible architecture gives broadcasters an ideal solution for their entire workflow. (Stand 3.151)

* Sundance Digital has developed innovative solutions incorporating features of Omneon's Player Control API, and has deployed these solutions for large station groups in the U.S., such as Raycom Media, as well as for public television affiliates, including KLCS, Los Angeles and KTCA, Minneapolis-St Paul.

* NVerzion has taken advantage of Omneon's Player Control API to incorporate Omneon servers in the design of flexible, networked solutions capable of moving media to any destination while running multiple playout channels. (Stand 8.552)

* Crispin has improved the efficiency of archiving with ArchiveManager, increased the speed of media transfers with ClipCopX, and can store and retrieve fully descriptive clip metadata via TCP/IP. The Omneon APIs allow for more advanced features, seamless integration, and overall greater value.

* IBIS works with Omneon to deliver cost-effective solutions for commercial playout, ingest management, and newsroom automation. At IBC, IBIS will show a range of news and sports applications with Omneon -- including their latest sports highlights production package, ingest management, and overview control, plus improved gallery playout working with MOS. (Stand 7.410)

A total of 24 hardware and software vendors will be demonstrating integration with Omneon systems at IBC 2004, including Anystream (Stand 2.140), Autocue (Stand 7.329), Aveco (Stand 3.141), Building 4 Media (Stand 8.517), Evertz (Stand 10.130/10.135), IBIS-TV (Stand 7.410), IBM (Stand 2.120/2.121), Incite (Stand 7.210), Marquis (Stand 2.148), MassTech Group (Stand 8.181), Miranda (Stand 8.348), Quantum (in conjunction with Hi-Stor and Opencube (Suite B8), Pebble Beach (Stand 8.240), Solutions 4 Media (Stand 4.151), Telestream (Stand 9.220), and VIZRT (Stand 2.219/2.321).

An exceptionally cost-effective media server designed for broadcast playout and storage applications, the Omneon Spectrum media server is built on an open architecture that allows it to support a broad variety of third-party applications for control and transmission, media management, archiving, and collaborative production. The scalable, distributed architecture of the modular Omneon Spectrum server system also offers users maximum flexibility in scaling system components and capacity in small or large increments as desired.

Learn more about Omneon's server solutions at

About Omneon
Omneon Video Networks is the leading provider of cost-effective and flexible networked media servers for the broadcast and video industry. The company's unique strategy integrates a strong foundation in broadcast with the best practices of information technology, giving its customers the best of both worlds. Because Omneon Spectrum media server systems are based on an open and advanced architecture, broadcast and video professionals are able to minimize both upfront and ongoing expenses, while gaining the flexibility to capitalize on emerging opportunities. Omneon pioneered the use of open systems in broadcast and, as a result, receives wide support from the application developer community.

Visit Omneon on the Web at


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Related Keywords:Omneon, IBC, Omneon Video Networks, media servers, Omneon Spectrum, Geoff Stedman, Harris Automation Solutions, OmniBus Systems, G3 HeadLine Media Editor, Qserve, Encoda D-Series Version 4, Encoda, Dalet, Pharos Communications, Pharos Mediator, Pro-Bel, Morpheus Automation, MediaBall, Sundance Digital, NVerzion, Crispin, ArchiveManager, ClipCopX, IBIS, Anystream, Autocue, Aveco, Building 4 Media, Evertz, IBIS-TV, IBM, Incite, Marquis, Miranda, Telestream, VIZRT,

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