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13 Million Trees Destroyed - The Environmental Impact of Paper Grocery Coupons; Savingstar Reveals the Journey of a Paper Coupon from Tree to Mexican Clearinghouse

  (October 27, 2011)

Waltham, MA (PRWEB) October 27, 2011

SavingStar, the only national paperless grocery coupons service, today revealed the lifecycle of a paper coupon and its damaging effects on the environment. The production of paper grocery coupons destroys 13.62 million trees each year. That breaks down to 1.135 million trees each month roughly the number of trees it takes to fill New York Citys Central Park twice over. A full breakdown of the lifecycle of a paper grocery coupon is available at

During production, raw materials are shipped to a paper mill where they are converted to 227 million reams of paper ready to be run through the printer. Only one percent of the newly-inked coupons sent to consumers homes by way of weekly free-standing inserts (FSIs) makes it to the grocery store checkout. Instead, a shocking 99 percent of the coupons are never used, heading directly to the recycling bin, or even thrown away. Those that do make it to the store are eventually shipped to clearinghouses in Mexico.

With digital grocery coupons from SavingStar, consumers can select and redeem coupons without the need for paper. SavingStar links consumers online coupon selections to their grocery and drug store loyalty cards eliminating the need to clip or print coupons prior to shopping. The service is also accessible through SavingStars iPhone and Android mobile apps, allowing shoppers to access and redeem grocery coupons while on the go.

SavingStar is dedicated to helping consumers save effortlessly, said David Rochon, CEO and President of SavingStar. By removing paper, we are not only removing the hassle involved with clipping or printing paper coupons, but were truly impacting the environment for the better at all stages of the coupons lifecycle.

After shoppers select their eCoupons and use their grocery store loyalty cards at checkout, the savings are deposited into users SavingStar accounts. Once they accumulate $5 in savings, SavingStar users can pick their payout from an electronic deposit to their bank or PayPal account, an Amazon gift card, or make a donation to the charity American Forests to help plant trees. One tree is planted for every dollar donated.

About SavingStar
SavingStar is the first and only national, fully digital, grocery coupon service, available for free at and on iPhone® and Android® mobile apps. The company enables consumers to choose where they shop and how they save. Providing exclusive eCoupons redeemable at over 24,000 stores, SavingStars eCoupons are linked to customers grocery and drugstore loyalty cards and offer a more convenient and eco-friendly way to save on groceries than paper coupons. SavingStar automatically adds the value of each eCoupon redeemed into the users SavingStar account, enabling the consumer to pick their payout from cash back to gift cards to charity donations. SavingStar also powers white-labeled grocery coupon services, including Upromise and Cartera Commerce. SavingStar is backed by Flybridge Capital Partners, First Round Capital, and other investors. The company is based in Waltham, MA.


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