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!mpossible Pictures Dances With Colorado BalletCreates two very different yet visually compelling spots (November 29, 2004)
In a new campaign for the Colorado Ballet, ad agency Extra Strength Marketing Communications commissioned the talent of creative digital studio !mpossible Pictures to complete two very different yet visually compelling spots. The completely computer animated ?Nutcracker spot and live-action ?Dracula commercial provide a fun and lighthearted glimpse into the Colorado Ballets upcoming productions.
The first spot, ?Nutcracker, features a metal nutcracker performing a graceful rendition of the popular ballet. Set to the highly recognizable Nutcracker track, it leaps and twirls with utmost poise and elegance. The witty spot concludes with a curtsy from the nutcracker as the curtain drops with motion graphics announcing the upcoming performance of the ballet from November 27 - December 29 by the Colorado Ballet.
The Colorado Ballet campaign marks another collaboration between !mpossible Pictures and Extra Strength Marketing Communications. Earlier this year, the two worked together on a project for the Denver Museum of Nature and Science, which won a regional Emmy for Best Commercial.
?We approached them with a somewhat of an impossible task, excuse the pun, remarks Brad Harrison, Extra Strength Art Director. ?It literally involved making a metal nutcracker dance and they made it happen. They could actually turn a metal stationary object into something with graceful and extraordinary movement. There was a tremendous response to that spot.
Steve Urbano, VP/ Director of !mpossible Pictures, says they were excited by the storyboards presented to them, as well as the opportunity to work with Extra Strength again. Urbano and Animator Chad Jacobson studied a taped performance of the Nutcracker by the Colorado Ballet and emulated those movements into the animated nutcracker utilizing Softimage XSI. The technology was also used to light the white stage, add shadows and texture map both the curtain and the nutcracker.
?The concept was so simple and brilliant, explains Urbano. ?We actually worked backwards on this spot, starting with the music track and then choreographing the nutcrackers dance moves. To create a nice finale to the spot, we executed the nutcracker bowing at the end and the curtain drop to represent a real stage performance.
In contrast, ?Dracula is a live-action spot, which presents a more ominous theme. Directed by Steve Urbano, under the !mpossible Pictures banner, the spot opens on garishly lit grocery store and a lone cashier standing at the register. An unidentified man noisily pushes his cart to the check out aisle and proceeds to unload its contents. As the cashier punches in the item code, a close-up shot reveals one lone garlic bulb on the conveyor belt. The cashier runs the bulb over the scanner as more and more garlic move down the belt, eventually leading to a huge mound. As the scanner beeps insanely, trying to track all of the garlic, the slogan ?Prepare Yourself appears on the screen. This is followed by the blood-red title ?Dracula, tying together the visual reference to the garlic.
?The agency creatives were extremely hands-on during the production, concludes Urbano. ?They were incredibly helpful and participatory throughout the entire process. This is another example of strong creative and ideas by Extra Strength. We had a fun time using our production and postproduction know-how to help bring these spots to life.
About !mpossible Pictures
Located in the heart of Lower Downtown Denver, leading creative digital studio !mpossible Pictures creates high-end television commercials for advertising and entertainment clients. The company's directors and artists specialize in guiding their clients through a unique and hands-on process to help them flesh out their ideas and realize their most ambitious visions. Services include direction, live-action production, editorial, CGI/animation, visual effects and compositing utilizing Softimage XSI, Alias Maya and Discreet Flame and Smoke, and Apple Final Cut Pro.
!mpossible Pictures has produced award-winning work for clients such as Disney, Universal Studios, Qwest, Frontier Airlines, General Motors, CBS and Altitude Network. The company recently garnered 15 Tellys for its contributions to broadcast campaigns for Ford, DISH Network, Guaranty Bank and the Denver Museum of Nature and Science, the latter which also won a regional Emmy.
!mpossible Pictures is located at 1617 Wazee Street, Denver, CO 80202. T: 303.893.0900. F: 303.893.1161. www.impossiblepictures.com.
Client: Colorado Ballet
?Nutcracker :15/November 2004
?Dracula :30/October 2004
Ad Agency: Extra Strength Marketing Communications/Denver, CO
Creative Director: Steve Koloskus
Art Directors: Brad Harrison, Toby Balai
Copywriter: Curtis Smith
Account Executive: Robert Ham
Production Company: !mpossible Pictures/Denver, CO (?Dracula)
Director: Steve Urbano
DP: Jasper Gray
Executive Producer: Joel Pilger
Producer: Sarah Gibson
Where Shot: On location at Wild Oats Market/Denver, CO
Editorial Company: !mpossible Pictures/Denver, CO (?Dracula)
Editor: James Frazier
Postproduction Company: !mpossible Pictures/Denver, CO (?Dracula)
Colorist: Eric Anolin @ Crosspoint/Denver, CO
Online Editor: James Frazier
Sound Design & Audio Post Company: Rocky Mountain Recorders/Denver, CO (?Dracula)
Sound Designer/Mixer: Michael Pfeifer
Animation Company: !mpossible Pictures/Denver, CO (?Nutcracker)
Animation Director: Steve Urbano
Animator: Chad Jacobson
Music Company: ?Sugar Plum Dance by Peter Llyich Tchaikovsky (?Nutcracker)
No music for ?Dracula
Related Keywords:!mpossible Pictures, Colorado Ballet, Extra Strength Marketing Communications, Brad Harrison, Steve Urbano, Chad Jacobson, Softimage XSI, CGI, visual effects, compositing, Jasper Gray, Joel Pilger, Sarah Gibson, James Frazier, Eric Anolin, Michael Pfeifer,