NEWS • SEPTEMBER 1 , 2000
Media 100 Acquires ICE Technology
Accelerator production to continue normally

by David Nagel
Executive Producer
dnagel@digitalmedianet.com

Media 100 Inc. announced it has acquired technology assets and intellectual properties from ICE, a maker of hardware accelerators for Macintosh. According to a statement from Media 100:

"Media 100 assumes ownership and will continue the production of key accelerator solutions from ICE. ICE technology currently is integrated into Media 100's flagship Media Cleaner PowerSuite streaming media production system. ICE acceleration technology significantly increases the speed and quality of the compression process for streaming media content—critical to Internet broadcasters and Web designers creating large quantities of streaming media content for immediate, high-quality delivery over the Internet."

ICE products include hardware add-on boards designed to accelerate individual applications, with speed boosts in some cases hitting four times the normal speed of a G4. "ICE'd" applications and plugins include Media Cleaner Pro, Adobe After Effects, Avid and DigiEffects CineLook. An ICE'd version of Apple's Final Cut Pro is also expected.

Terms of the deal were not disclosed at press time. We'll bring you more on this story as it becomes available. For more information, visit http://www.iced.com or http://www.media100.com.

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