May 22
Lexmark Debuts Sub-$2,000 Color Laser
Optra C710 offers 1,200 x 1,200 DPI

by David Nagel
Executive Producer

Lexmark today announced a new color laser printer. The Optra C710 becomes the first 1,200 x 1,200 DPI color laser priced below $2,000. The Optra C710 delivers 16 pages per minute in black and white and 3 PPM in color. It includes automatic color adjustment technology that identifies graphical elements on a page and automatically adjusts itself to the appropriate settings.

Also soon to be released is OptraImage, a color print, copy, fax and scan multifunction option, and ImageQuick SIMM, an option that allows the Optra C710 to print color images directly from applications, including PDF, TIFF and HTML, among other formats.

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Using the ImageQuick SIMM, users can pull Web pages directly from the Optra C710's operator panel. The Optra C710 can also print electronic forms using Lexmark's Optra Forms software.

The Optra C710 is compatible with the Mac OS and is available now for $1,899. The OptraImage option and the ImageQuick SIMM option for the Optra C710 will be available in June. Pricing was not available for these options at press time. For more information, visit

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