May 15
DMO Relaunches Intertec Sites, among revamped Web offerings

by David Nagel
Senior Producer

[Editor's note: The following is an unedited press release put out today by Digital Media Online Inc., the parent company of Creative Mac.]

May 15, 2000 (Santa Ana, CA) — Digital Media Online (, the leading developer of B2B vertical online communities for the digital media market, has announced the relaunch of five key digital media industry web communities, licensed from PRIMEDIA’s (NYSE:PRM) Intertec Publishing division.

The relaunched Intertec communities include,,, and These key industry web communities represent market-leading publications serving the video and broadcast production industries. The relaunch includes a significant redesign of the communities and their incorporation into The communities include daily news and updates with access to daily video news, training and expert help, a professional level digital media auction and distribution of the industry newsletter. As part of the relaunch, significant advertising support has been received from industry leading companies like Panasonic Broadcast, and Pinnacle Systems, Matrox and SGI.

"PRIMEDIA’s Intertec entertainment publications are leading brands in the digital media industry," said Lou Wallace, CEO of Digital Media Online. "A key measurement of success is where your support comes from. We are pleased to see it coming from industry leading vendors such as these."

"Panasonic is proud to support’s relaunch of these key online publications," said Oliver Carmona, Manager, Electronic Communications of Panasonic Broadcast. "Over the years, Panasonic has demonstrated its leadership by working hand-in-hand with industry resources such as Broadcast Engineering, Video Systems and Millimeter magazines. Our partnership with reflects Panasonic’s strong commitment to leading and educating the broadcast, production and professional video communities."

"Pinnacle Systems has a long standing relationship with and the Intertec print publications," said Pat Burns, VP Sales and Marketing, Professional and Broadcast Products, Pinnacle Systems. "It makes perfect sense for Pinnacle Systems to support the relaunch of these online communities."

"As a long-time advertiser in both Video Systems and Millimeter magazines, we at Matrox are excited to be a part of the relaunch of the web sites," said Janet Matey, Matrox International Marketing Communications Director. "We are happy to see that the fine editorial content of the magazines will
be accessible to an even wider audience of video production professionals."

"As's media streaming partner, we are thrilled to be a part of the relaunch of the industry leading Broadcast Engineering, World Broadcast Engineering, Millimeter and Video Systems Web sites,'" said Greg Estes, vice president and general manager, Telecommunications and Media Group, SGI.   "When viewers visit these sites, they will be able to experience first-hand the rich-media streaming capabilities of our Media Commerce solutions."

Earlier this year, an agreement was completed that gave Digital Media Online the license and operational authority for the sites. The partnership agreement also included an investment of more than $14 million from PRIMEDIA Inc.’s Internet division, IndustryClick. communities serve the digital media market with more than 33 vertical online channels focused on specific market segments.

Digital Media Online, is the leading developer of B2B vertical online communities in the digital media marketplace. With more than 33 channels, serves distinct market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, game development, film, broadcast and post production. community resources include breaking technology and product news, techniques, white papers, research, interactive product guides, classified, job and resume listings and extensive examples of digital art, animations and video.

PRIMEDIA Inc.,, with 1999 sales of $1.7 billion, is a targeted media company with print, video, and Internet businesses focused on consumer and B2B audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities and Sciences. The Company owns and operates more than 215 Web sites and other Internet properties.

IndustryClickTM ,, builds and operates business-to-business vertical online communities for niche industries. The company’s communities include MarketingClickTM (, Media Central(R) (, TelecomClickTM (, AgriClickTM (, and DigibidTM ( Formed in April 1999, IndustryClick is based in Princeton, New Jersey and has offices in Kansas City, Mo. , Chicago and Connecticut.

Intertec Publishing,, is a wholly owned subsidiary of PRIMEDIA Inc., and is segmented into 10 business platforms, including Entertainment, Agribusiness, Communications, Electrical and Public Services, Industrial, Marketing, Professional Services and Apparel, Transportation, Books and Exhibitions. 80% of Intertec magazines are #1 or #2 in their market. With more than 1,600 employees, Intertec produces 100+ magazines and newsletters, 450+ books and valuation guides, and more than 30 trade events through its Exhibitions Division.

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