Aura is a group of new media professionals that work with fortune 500
companies to bring them new marketing media for web and interactives.
Among flash packed CD-sized business cards and web positioning, Aura specializes
in E-CD/CD-EXTRA. It is almost the only developer in the Southern California
area to do Enhanced CDs (the combination of audio CDs and multimedia content).
They have found that because of the changing formats for E-CDs, many companies
do not develop for the CD format anymore. Aura gets more referrals from
other developers because they cannot develop that format. I asked co-founders
Joe Stammen and David Bailey a few questions about what
makes them tick?
What sets Aura apart from other companies?
"We are one of the best sound designers for multimedia. Because
of our audio and multimedia content developing background, we are able
to create a better (more solid product) because of our bi-industry knowledge
and experience." says Joe Stammen (Co-Founder of The Aura
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services does Aura provide?
New media marketing for web and interactives including; Shaped CD-Roms,
E-CDs/CDEXTRA, Flash and Director Presentations, Web Creation and positioning,
Compact disc design and replication, Film and Video, Original and supervised
audio scores and content for film, industrials, commercial radio, commercial
music, interactives and web. Aura specializes in the creation and development
of bluebook Enhanced CDs (which combine CD audio with multimedia content).
Sound Design, and sweetening of tracks to be synced with film, video,
or multimedia. File conversions and general audio editing.
What hardware does Aura use?
Mac G4 450MHz, 254MB RAM, Digidesign Audiomedia III PCI sound card,
various outboard gear including Yamaha 03D digital mixer. KRK Kroc monitors.
Alesis RA-100 reference amplifiers. Various studio mics, including Audio
Technica 4050 and AKG 414. Writing tools include JD-800, R-8 drums, most
acoustical instruments and amplified as well. DVD-RAM disc for archiving.
A really fast PCI SCSI card.
the Mac G4?
I like the new 128bit
Velocity Engine alot. It's very obvious when working with digital graphic
and audio that your workflow and proccessing does not hit a bottleneck
and slow down like 64 bit proccessors or pentiums. Filters and plug-ins
are the activity that is most noticeable when it comes to performance
excceleration. I love the DVD RAM drive. It allows playback of all DVD
material while providing a 6 gig back-up device. Media cost to storage
ratio is phenomenal compared to other archiving methods. The only thing
that would compare is having a network up that you could swap/transfer
files to/from, which also acts a back-up....but that is not removable
media. : )
I don't like the switch over to all usb ports. Only for the reason that
I have to purchase adapter solutions for all my old extentions; keyboard,
midi ports, syncronizers, printers....etc. But...technology moves on,
right? New ATA 20/27 gig drives work great as a backup drive. I would
like to see the cost of scsii drives and cards for the mac come down,
but they have always been that way! The thing I don't like most about
the new G4.......it smells funny!!?
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What Software do you use?
All of them! Well, ones worth mentioning: Pro Tools and Audiosuite plug-ins
-- Cubase VST 24 and all third party plug-ins (tracking and editing);
Adaptec Jam and Toast (mastering); Waveconvert Pro (conversions); Sonicworx,
Metasynth and Peak (sound design); Cubase 4/24/Score and Sibilus for
scoring and notating.
Who are your clients
and what projects have you completed?
to hear 5mb MP3 file
Lexus: Music cues for Lexus car commercials. Strategy was focused on
new obscure european music with just a dash of American "trip-hop" flavor.
What were your special interest in the project?
We compressed the commercial into a Quicktime movie, imported the
entire edited commercial into Cubase VST/24 authoring environment where
we were able to score, edit and master in real time against the film.
This was an excellent way to try multiple ideas and revise for the client
on the fly -- and not bog down our system. Needless to say, the G4 handled
40 simultaneous digital audio tracks with eight bussed effects and 3 master
plug-ins. Not to mention having other apps open in the background, plus
the movies running synced full time.
to hear 3mb MP3 file
Clients and projects:
Western Digital: Original scoring, tracking editing and mastering for
Western Digital industrial film. Highlights were scoring music to fit
their campaign which was just trying to target senior level recruits.
We also needed to sweeten and sync audio to visual cues which was done
by using the integrated feature of Pro Tools inside the Avid environment.
A truely seemless environment when you have the RAM and speed to do it!
Various multimedia projects including; URJet Internet, Suzuki, Dae Woo,
Western Digital, Tycoon Records, US Sensor and others.
Various commercial audio projects including; Altered States - Warner Bros.,
Chino XL - American Recordings, Neil Ford - Tycoon Records, Copeland -
Deja Entertainment and many others.
What's Aura's motto?
"We believe in knowlege driven creativity and focus on client
and project marketing strategies. Not a lot of developers are concerned
with that," adds David Bailey (Co-Founder of The Aura
For more information
contact: The AURA Group 888.580.8863 949.459.9097 www.theauragroup.com
email: Joe Stammen [email protected].