Next Mac Revolution
video comes to the masses
week a comrade of mine (Rod Ammons, producer of Digital
Animators) and I were treated to a FireWire demonstration up
at Apple's Design Center in Santa Monica, Calif. We grabbed a quick
bite (and by "quick" I mean waiting a half hour for a
chicken Philly and some fries down in the food court) and steeled
ourselves for a lengthy sales pitch to be followed up three hours
later by a drive home through the worst traffic on God's green earth.
What we got instead was a three-hour presentation that indoctrinated
me into the cult of DV: I saw the light faster than a drunken hillbilly
at a revival meeting.
Now, I'm a publishing
guy. I have been since the first time I got my hands on a Mac Plus.
I didn't start off in that direction by any means, but the Macintosh
sucked me in. I was all set to spend the next 10 years in college
to get a Ph.D. in English and go off and teach somewhere. But the
Mac literally changed the direction of my life. Essentially, going
into professional publishing gave me an excuse to play around on
a Mac all day. Laying out type, dropping in graphics and seeing
the results immediately through the magic of a LaserWriter IINT
got my juices flowing like few things could.
I felt the same
level of excitement at Apple's Design Center when I got a demonstration
of Final Cut Pro running on a G4. It's not the most expensive, the
most feature-rich editing software in the world. Yes, it is amazing,
absolutely. A solid piece of software. But, more importantly, it
was the first look at a DV product I've ever had that truly portended
the advent of desktop video. As I sat watching the presentation,
I was changing inside. I was moved.
Thus Spake Macathrustra
down before the glory of the Power Mac, O ye unbelievers!
say Macintosh loyalists are nothing but cultists worshipping at
the altar of Steve Jobs. But that's just heresy and sacrilege. No,
we Mac folk are a more secular breedlevel-headed, reasonable
people just trying to get by in a world destroyed by non-Mac people.
(But they'll get theirs on the appointed day when Steve Jobs cleanses
the earth through fire, and the streets run like rivers of blood.)
The point is
that we're not just fanatics on some kind of holy crusade. (Those
are the Linux people.) If we sacrifice the occasional chicken or
goat to our Macs, does that make us fanatics? Of course not. We
Macists simply appreciate what we have, and we revel in the technologies
that make our lives better, those that enrich our existences and
bring us closer to God.
The Luckiest Boy in the World
magical story of love and hope fulfilled for one special person
many people, buying a new computer isn't exactly a dream come true.
They see it as a necessary expensefor work, taxes, banking
and the like. For them, there is no pleasure in owning a computer
just for the sake of owning a computer. I call these people PC users.
For the rest
of us, though, each new capital outlay for a new Apple-monickered
box of joy brings a sense of excitement that can only be likened
unto the excitement a kid feels when he gets a new toy sword or
a teenager when he gets his first real gun. There's a sense of adventure
to it, the optimistic certainty that this new thing will change
everything, reveal hidden truths, bring unto the wielder total powerthat
it will add new purpose to the totality of his being.
And so it is
that I enter this week with renewed vigor and hope for the future.
For I, this week, shall be receiving my new G4, courtesy of Airborne
Express. Not only this, but there's a chance I'll be getting a new
G4 at work as well! O, the bliss! Everything's finally falling into
you say, "are you sure you're not getting a little too ...
I don't know ... giddy over this whole thing? I mean, you're smart
and handsome and everything, but are you sure you know what you're
doing? You haven't even tried out one of these new machines."
My Shiny, Graphite Mac
A few of you
may have read an article posted on this site last week entitled
Mac Sucks," by Charlie White. Mssr. White, an employee of Digital
Media Online Inc., the parent company of this Web site, argued against
the Mac as a viable platform for digital video production and editing,
criticizing the lack of horsepower underneath the shiny exterior,
the ancientness of the OS and the scarcity of hardware options.
In short, he opined, the Mac sucks. Judging from your eloquent,
level-headed responses to Mssr. White's column, I've gathered that
you may have taken exception to some of the points made by the author.
If I may summarize, I believe some of your more salient arguments
- No, you suck
- You're bald
- Shut up before
I kill you
- That's not
what your mom said last night
- OS X is fancy
- Mac good
- Britney Spears
stole my song
- I like cheese
And so forth.
Well, as the new senior producer of Creative Mac, I have to say
that I agree with all of your points whole-heartedly.
I want to thank
you.for such a good, focussed and readable review.
This is a model of what tech reviews for a wide audience should
be: brief but thorough, informative but not overly techy.
As it happens
I'm still happily slaving away at my PowerCentre Pro 180 and have
considered an upgrade like this many times. But I've come to similar
conclusions as your reviewer.
I'm going for
a G4 real soon and maybe a slower G3 upgrade to turn this baby into
a work station or server .
Dave, I think
that your "maofun" image is great - but what about making Steve
Jobs the Mac Soldier? Also, it'd be great if you could provide it
as a desktop image and place it on www.macdesktops.com
Again, I think
that your maofun is really creative and captures the spirit of the
Mac at the start of the new millenium.
Vienna, Peter Klopf
"Kiss my shiny Graphite Mac" caught my eye. I usually dont even
open these newsletters any more. Sick of all the PC crapola. This
one however was BRILLIANT!
I started my
MacAddiction with LISA. 1982. ahhhhh, a great year! I have used
a Mac to colorize movies, make videos, music videos, print ready
graphics, Web graphics. Charts, multimedia presentations......need
I go on???? Guess you could say "once you go MAC you NEVER go back"!!!!
Keep em on their
and the S.N.A.I.L. center of Las Vegas
I try to keep
away from these 'discussion' about the relative virtues of different
computer platforms as, often, both sides are not interested in debate
but in winning an argument. However, I did want to respond to your
article with a few quick points:
- Thank you
for your tone, I believe you reworked the all to often used arguments
to be the basis of your much more reasoned arguments and this
was an excellent move;
- Let us try
not to lose what we are actually trying to do. We are not computer
salesmen, we are artists, musicians, engineers, etc. who want
to achieve a result. Our computer(s) is a tool to assist us in
that quest. When it fails us in that this is not good. If one
tool works better than another in a given situation that is good.
If, for OUR purposes, one tool does more of what we want in a
way that works for us then we perceive that as better than a tool
that does not fit us so well. This does not mean that the other
tool is not more suitable for someone else.
- If I owned
a Jaguar XJ220 and you owned a Ferrari Testarossa we could have
a similar argument as the computer one but with a similar lack
of result. They are both good at what they do but they are just
different in character. Neither is better than the other
- If our attachment
to a computer system is so great that we will actually consider
defending the computer more important than respect and kindness
to another person then we are in serious spiritual trouble. If
this carried on ... could you imagine the bizarre conclusion?
The Mac Crusades? The PC Inquisition?
- With the
unreliability point from both sides: If both sides start with
a well set up machine with all the software loaded as required
and tested and fully configured to be working, and then JUST USE
IT, then both platforms are reasonably reliable. However, if the
user keeps adding extra software, installing updates and little
utilities from the Internet to make it more fun or... then the
computer will become less reliable.
This is a different
problem. With the Macs generally, the system starts with good hardware,
adds what is needed for the job required and then stays like that.
This is the most common situation. PCs, because of their more modular
nature, give the user who may not be expert the chance to delve
under the hood and fiddle. Say, in our cars, we both decided to
add a supercharger (or another one - I can't remember if we have
them!). You take your Ferrari to your trusted mechanic who installs
it. It works beautifully. I decide to do ti myself with a "Jaguar-compatible"
supercharger retro fit kit. I have problems. I might not but that
is unlikely. However, if I get my expert mechanic to fit the right
kit then I will probably still be on par with you.
I work as a
sound engineer using Macs for the sequencers and some hard disk
recording and also an NT LAN administrator and PC support person.
Why are there more PC support people than Mac ones? I would say:
1. there are
more PCs in general business use out there;
2. most support
in PC areas where they have the right machines for the right task,
is actually installing and upgrading systems, dealing with user's
changing needs especially with software eg installing etc. If a
machine is repeatedly crashing there is a good reason for that.
E.g. being pushed beyond it's limits. This is why the other chap
was disappointed with his Mac and some of the others have been disappointed
3. many companies
do not buy a PC that is built with the same quality assurance and
checking systems that Apple use. Many clones are atrocious. However,
many PCs are extremely reliable. If you don't change things, keep
using it for what it was designed to do and do a bit of housekeeping
every so often then it will continue fine. Usually.
I am afraid
that I have gone on too long but this discussion saddens me a bit.
Nowadays, most software is available on both platforms, so it is
more a question of which style do you like. But when Mac defenders
start campaigning so vigorously, it is enough to turn others away.
"If I own a Mac, people might think I am someone like that".
Hey you- Thanks
for responding to the ridiculous "Mac Sucks". I like both the Mac
and the PC platform for different functions, but I must confess
that only the Mac makes me drool. In fact, OS X makes me salivate
so much that I might drown soon until I actually own it...but that's
another story, & perhaps a separate column... But the purpose of
my email is to welcome your writing contributions and and adulations
for the Mac!!!!
:) :) :) arlene
(: (: (: