Creative Mac


Will Synergize for Food
‘Will Synergize
for Food’

In this haunting photo of life on the streets outside the Seybold convention in San Francisco, a nameless man (left) clings to a proactive paradigm even amid the ruins of his publishing business model.

 

 

‘There were some neat products there. Amazing wide-format printers, some impressive software and a few interesting input devices. But you really had to wade through the synergy and convergence to find them.’

 


 

OPINION SEPTEMBER 5 , 2000
Talkin' Smack: My Trip to Seybold

How I grew out my mutton chops, almost saw a UFO, lost my chance at a free PowerBook and came to hate publishing

by David Nagel
Executive Producer
[email protected]

First of all, very funny. Very funny indeed. It seems we have some comedians in the audience out there. Last week I asked you to e-mail my boss and tell him to buy me a PowerBook for my trip to the Seybold convention. I stuck it in the last paragraph of the second page of my column so he wouldn't get too bombarded with Mac fanatic venom, seeing as he's a peecee user and all. But plenty of you found it anyway.

So what were the results? Well, five of you backed me up and told him to buy me a PowerBook. I thank you. Another 115 of you wrote to him and advised that he buy me a peecee notebook. (As if I would ever tarnish the splendor that is Creative Mac by using some piece of Windows junk.) You people have some serious issues you need to work out. You can start by going back and reading some of our Road Hog columns to bring your [fill in current pop psychology term] into balance with your [fill in another pop psychology term]. After that, you might want to consider soaking your heads in a bucket, as you cost me my one chance to score a PowerBook on the company's dime.

So I had to cart my G4, along with all of its accessories, 458 miles up to San Francisco to the Seybold show and another 458 back to civilization here in Orange County.

I refer to Orange County as civilization because, clearly, everything North of here has gone utterly to pot. Los Angeles was always a wreck. But San Francisco? What have you dot-com weirdoes done to that place? And what is that city spending its 8.5 percent tax on? Surely not roads. Surely not help for the homeless. Definitely not renovation. Certainly not sanitation. I have never seen a more run-down city in my life. You ought to be ashamed. I couldn't walk 20 feet from my hotel without some homeless guy referring to me as Butterbean. (See if I bring him a care package come Macworld in January.) Cash in some of your stock and clean that place up.

And then there was the show itself. Seybold that is. The show about publishing. You can see my full show roundup elsewhere, but I do want to make a few points here. There were some neat products there. Amazing wide-format printers, some impressive software and a few interesting input devices. But you really had to wade through the synergy and convergence to find them. As predicted by me last week, those involved in publishing exhibited no interest whatsoever in publishing. They're more interested in business. More specifically, the illusion of business, by way of speeches about paradigms and "evolution not revolution" and "think global act local" and whatever other nonsensical clichés they're teaching MBAs these days.

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