Summer is a special time out here in Southern California. It's the time when any man or woman, regardless of girth or cellulitic nodulitude, can drive his recreational vehicle up to the beach, shed his woolen layers and let the flab flow through the weave of the chaise lounge like thick nacho cheese. Romantic but true. And normally, I'd be right there with the herd of humanity ranging on California's sandy pastures. But this year's different. I've made other plans.
See, even though I've spent every waking hour this winter honing my body into a model of trim masculinity (in addition to bringing you, the reader, the best Mac content anywhere), I'll not be showing it off in public, save for the picture on the right. That's because Apple's been busy convincing software developers and hardware makers to bring their products over to the Macintosh platform. Translation: I'll be too busy with all my new games and gaming peripherals too leave my luxurious home office (also pictured). I'll hopefully also be playing with my review copies of the new Matrox and Pinnacle boards, but these details have yet to be worked out.
In case you haven't noticed, Apple's been mighty effective at getting out to developers and working with them to bring us the stuff we wantand convincing others not to abandon us altogether. We have incredible new applications from traditional Mac developers and non-Mac developers alike, from video editing to digital audio, from games to Web development. We also have new hardware ranging from printers and video boards to joysticks, scanners and digital cameras.
That's why this summer my tan will have a greenish tint and come from my cathode ray tube rather than from that unnatural ball of fire in the sky.
"Wait a minute, Dave," you say. "I've been waiting nine months to see your cut figure striding along a Pacific beach at sunset. Are you telling me now that you're going to be spending the best months of the year indoors?"
Yes indeed. And you can thank Steve Jobs for that. In fact, we should all be down on our hands an knees thanking him every time we boot up our Macs. First he brought us the device that changed all of our lives. Then he came back, the returning hero, to save the platform a bunch of corporate mooheads almost destroyed. But he's not just saving it. He's working like a psychotic to make up for lost time and bring it to the position of prominence it's always deserved. We've seen hints of this over the last several months. And this third quarter, OS X or no OS X, we'll see even more. Have a rad summer.
Post a message in the Creative Mac World Wide User Group.
Dave Nagel is the executive producer of Creative Mac. An eight-year veteran of the print publishing world, Nagel covered a broad range of topics in the areas of technology and marketing. As a Mac psychofanatic since 1987, he's finally landed his dream job: earning a living writing about his favorite topic. If you have something to say, please send a polite e-mail to [email protected]. (Let's not try to bring him down from his euphoria too soon.)
View Previous Occasions upon Which Dave Talks Smack: