APRIL 13, 2004
TrendWatch Fast Fact: Top Investments at NAB
What are studios/facilities most likely looking for at NAB?
 Jim Whittington
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In this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industries. This week, see what studio and facility buyers are looking for at this year's NAB 2004.

Fact: Here are the top 2004 investment categories for U.S. studios/facilities.

  • 65% plan to buy design/creation workstations
  • 51% plan to buy video editing software
  • 48% plan to buy servers for production
  • 43% plan to buy DVD authoring software
  • 39% plan to buy studio equipment
  • 37% plan to buy DVD writer/burner
  • 33% plan to buy compositing software
  • 33% plan to buy music/audio software
  • 30% plan to buy stock audio/music
  • 28% plan to buy digital video editing systems

    • Why should you care?
    Remember, studios/facilities plan to buy one or more of these items. Investment plans for these categories have remained relatively stable in our last 3 surveys.

    -- Excerpted from the TrendWatch Visual Effects/Dynamic Media Report – Issue #4, Winter 2003-2004
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    These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at partners@trendwatch.com, or visit the company's Web site at www.trendwatch.com


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    Source: TrendWatch Inc.
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