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OPINION FEBRUARY 1 , 2001
Guest Opinion: One Small Step Back Isn't All Bad in Delivering the Video World

[Page 2 of 3]

How much video is enough?
If you simply must have DV quality, then MPEG-2 storage on CD-R or CD-RW discs meets your needs. Most people prefer to preserve special family events on separate discs. Few HR presentations, training sessions or installation/maintenance videos are longer than 20 minutes. In both examples, CD-R and CD-RW have sufficient capacity and will store/play back DVD quality.

Few Mac users really believe that: a) Apple lost "big time sales" to PC manufacturers because they didn't offer a CD-RW or b) a great many iMac users don't want to record video to a DVD or CD.

People choose an Apple system for its power, ease of use and designed-in creative capabilities. They aren't moving to the Windows-based aisle simply because they can't check off the rewritable storage device box in their "must have" list. Instead, they do what millions of Mac users have done since the systems were introduced, they think outside the box. They buy the external drive, connect it to their USB or FireWire port and put their DVP system to work.

If you are to believe the market penetration of QuickTime and the upgrade sales for iMovie and Final Cut Pro, there is a very large percentage of iMac users who have become very proficient at producing professional-quality videos. Many are storing those videos on rewritable DVD, but a greater percentage of iMac users are using their external CD-RW drives to create their own music CDs as well as store/share their MPEG-1 or MPEG-2 videos on CD-R or CD-RW discs.

Growing video market
According to Dataquest, consumers bought 350,000 digital video camcorders in 2000, and these numbers are expected to jump to 12.6 million over the next three years. At the same time, there are huge libraries of VHS tapes sitting on shelves gathering dust. Few have more than 20 minutes of quality video on them.

The iMac solutions make it extremely easy for users to move their analog or digital files to the computer, edit and author the video and store them on CD-R or CD-RW discs. Using the newer 12x and 16x write drives, it is also extremely fast to copy the digital file to a disc or to even make multiple copies for distribution to people within your organization or for family

members. It's estimated that more than 60 million MultiRead CD-ROM drives are in use today, so if the recipient has a CD drive they will be able to read the disc.

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